US President Donald Trump (L) shakes hands with British Prime Minister Keir Starmer as they speak to reporters after meeting during the Group of Seven (G7) Summit at the Pomeroy Kananaskis Mountain Lodge in Kananaskis, Alberta, Canada on June 16, 2025.
Brendan Smialowski | Afp | Getty Images
President Donald Trump’s mercurial nature and leadership style has often left global heads of state at a loss as to how to find favor with the U.S. leader, but the U.K. appears to have struck on a magic formula when it comes to winning over Trump.
Not only was the U.K. first to sign a trade deal with the president, achieving a lower tariff rate on car and steel and exports to the States, but it also appears to have won him over on a more instinctive and emotional level.
As Trump and British Prime Minister Keir Starmer appeared in a jovial mood at the Group of Seven summit on Monday, having taken another step toward formalizing the U.S.-U.K. trade deal agreed in May, Trump was asked whether Britain would be protected from further tariffs.
“The U.K. is very well protected. You know why? Because I like them. That’s their ultimate protection,” Trump responded.
“I just signed it, and it’s done,” the president said, calling the agreement a “fair deal for both.”
“And we have many, many other ones coming. But you see, the level of enthusiasm is very good, but the relationship that we have is fantastic.”
United Kingdom’s Prime Minister Keir Starmer picks up a trade agreement after US President Donald Trump dropped it while speaking to the press during the Group of Seven (G7) Summit at the Pomeroy Kananaskis Mountain Lodge in Kananaskis, Alberta, Canada on June 16, 2025.
Brendan Smialowski | Afp | Getty Images
That’s not a description that many global leaders can boast of when it comes to their relationships with the U.S. president. What makes it even more unusual is the fact that Trump and Starmer — the leader of the center-left Labour Party who has a legal background — are not natural political bedfellows.
Trump alluded to their different ideological backgrounds on Monday but continued to show his warmth toward the prime minister, who at one moment stopped to pick up the trade agreement that Trump had accidentally dropped while unveiling it at the G7 summit, calling him a “friend.”
“We’re very long-time partners and allies and friends, and we’ve become friends in a short period of time. He’s slightly more liberal than I am,” Trump joked.
Trump’s praise, apparently hard won and easily lost as former friends turned foes like Elon Musk might attest, is not new. Just a few weeks after taking office in January, Trump said Starmer was doing a “very good job.”
“I get along with him well. I like him a lot,” Trump said of the British leader, adding: “He’s represented his country in terms of philosophy. I may not agree with his philosophy, but I have a very good relationship with him.”
How did the UK win over Trump?
There are a number of reasons why Britain is in the president’s good books, some of which are purely be chance, and others are by dint of cultural practices and economic policy.
British Prime Minister Keir Starmer and U.S. President Donald Trump shake hands during a joint press conference in the East Room at the White House, Feb. 27, 2025 in Washington, D.C., U.S.
Carl Court | Via Reuters
First of all, as demonstrated above, Trump appears to genuinely like Starmer, despite their very different backgrounds and personalities.
Trump spent years schmoozing in the business world, building his real estate empire before entering politics and basing his political ideology on his staunchly “America First” agenda. Starmer, a bespectacled and unassuming former human rights lawyer, oversaw criminal prosecutions before entering politics.
Trump was impressed by Starmer early into his second term in office, describing him as “a very good person” who was doing “a very good job.”
Secondly, what undoubtedly helps the U.K. is that there are strong cultural links between the U.S. and Britain, which are often touted as creating a “special relationship.” Trump is a self-confessed Anglophile, with familial links to Britain (his mother had Scottish heritage) and he previously enjoyed the pomp, pageantry and soft power the U.K. does so well.
Trump visibly enjoyed his first state visit to the U.K. in 2019 when the late Queen Elizabeth II hosted the president and First Lady Melania Trump, and looked evidently pleased when Starmer earlier this year presented him with a hand-written letter from King Charles III inviting him to make another state visit.
U.S. President Donald Trump holds a letter from Britain’s King Charles as he meets with British Prime Minister Keir Starmer (not pictured) in the Oval Office at the White House in Washington, D.C., U.S., Feb. 27, 2025.
Kevin Lamarque | Reuters
Before the UK and U.S. announced a trade deal in May, Vice President JD Vance signaled one was coming because, he said, “the president really loves the United Kingdom.”
“He loved the Queen [Elizabeth II]. He admires and loves the King [Charles]. It is a very important relationship. And he’s a businessman and has a number of important business relationships in [Britain]. But I think it’s much deeper than that. There’s a real cultural affinity. And of course, fundamentally America is an Anglo country,” Vance said.
Thirdly, and far less romantically, another reason why the U.K. has a preferential relationship with the U.S. is because, putting it bluntly, it hasn’t yet got on the wrong side of Washington when it comes to trade and, for the most part, foreign policy, despite some divergences over the degree of support for Ukraine and Israel.
One of the main reasons why the U.K. was able to strike a trade deal with the U.S. so quickly was that it was already on a good footing with the Trump administration, having not run a perennial trade surplus when it comes to the exchange of goods with the U.S. — one of Trump’s biggest bugbears. Though, the president does appear to have overlooked the fact the U.K. has a trade surplus when it comes to services.
The U.K. might have also won favor with Trump when it didn’t retaliate when the U.S. imposed tariffs on it in April, albeit at the baseline level of 10%. Instead, the British government opted to calmly negotiate, rather than have a knee-jerk reaction that could have driven a wedge between London and Washington, and Starmer and Trump.